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Introducing the Professional Diploma in Digital Marketing from the Digital Marketing Institute

Pitman Training Waterford are delighted to announce the release of our latest Diploma, the Professional Diploma in Digital Marketing. This is a wonderful and diverse course that will open you to the world of Search Engine Optimisation (SEO), Digital Display Advertising (DDA), Email Marketing and Social Media Marketing to name but a few.

Digital technologies and practices have fundamentally changed the way people interact and businesses operate. Online, every single minute, users are carrying out the following activities:

·         4 million Google searches
·         204 million emails
·         50 billion WhatsApp messages
·         342,000 tweets
·         3.3 million Facebook updates

This mass adoption of digital tools has accelerated the use of not only social media and email, but powerful analytics, mobile and search marketing tactics. For individuals looking to keep pace with this constantly changing landscape, a digital marketing qualification that teaches the latest knowledge, trends and insights is essential across all industries.

The course can equip students with essential skills that will benefit them, whether they want to kick start their career, gain a promotion, change or enhance their role. The course content helps students to develop an understanding of the fundamental components of digital and practically apply their new skills and knowledge, creating graduates that are in demand and instantly employable.

Professional Certification

The Digital Marketing Institute’s qualifications deliver the framework and tools needed to meet the challenges of the growing global digital economy.

As a digital education provider, the Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 17,000 graduates across 80 countries worldwide, we have trained more professionals to a single education standard than any other certification body.

The Digital Marketing Institute’s industry validated qualifications define and develop the skills required of today’s professionals. With our certification, graduates have a comprehensive digital knowledge and skillset, which will enable them to drive success in both their individual career and wider organization.

Industry Validation

The Digital Marketing Institute works closely with global industry experts to develop courses that promote the current best practice, theory and applied skills in digital for individuals, educators and organizations.

Our Syllabus Advisory Council, composed of some of the world’s most influential digital brands, ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, competencies and knowledge needed to thrive in their careers.

The Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage by ensuring our courses are developed in alignment with the digital economy’s most in-demand digital needs and skillsets.

Subject Matter Experts

Our courses introduce students to the most important and transformative elements of digital marketing, and are developed and delivered by the digital industry’s leading experts.

All of our lecturers are specialists in key areas related to digital marketing, covering areas such as strategy and planning, analytics, social media, mobile marketing search marketing, digital sales leadership and social account management. They enhance course materials with case studies, practical experience and first-hand knowledge of the latest tools and techniques.

“Traditionally what separated an average company from a great company had been technology. Today, what differentiates an average company from a great company is talent.”

Wade Burgess, VP Talent Solutions, LinkedIn

“Digital marketing is very important and we felt we haven’t offered enough in that area. We wanted to create a digital arena within the business school, so who best to team up with if not the professional experts in the area of digital marketing that could provide us with much better knowledge and access to experts?”

Agata Mazurkiewicz Marketing Manager, University of Westminster

Who Is This Course For?

The Professional Diploma In Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area.
The Professional Diploma is recommended for a variety of professionals:

·         Marketing Executives, Managers, Senior Management
·         IT Managers
·         Small Business Owners
·         Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
·         Anyone looking to pursue a career in digital marketing - This course benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools.


Benefits for individuals:
·         Enhanced career opportunities
·         Globally recognized and respected certification
·         Industry validation
·         Increased earning opportunities
·         Flexible learning options
·         Up-to-date essential skills and knowledge

Benefits for organizations:
·         Build digital capabilities
·         A qualified and competent workforce
·         Significant and measurable ROI
·         Industry validation
·         LMS integration
·         Flexible and continuous learning program

Benefits for educators:
·         Access to a growth market
·         Globally recognized and respected certification
·         Out of the Box’ learning solutions
·         Industry validation
·         Flexible learning options
·         Significant return on investment

Professional Diploma in Digital Marketing

The Professional Diploma in Digital Marketing is a comprehensive introduction to all the core digital marketing disciplines, and will prepare students to take up a more evolved role within the overall marketing field.

Who is this course for?

The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area.

There are ten modules in the course:
1.     Introduction to Digital Marketing
2.     Search Marketing (SEO)
3.     Search Marketing (PPC)
4.     Digital Display Advertising (DDA)
5.     Email Marketing
6.     Social Media Marketing 1
7.     Social Media Marketing 2
8.     Mobile Marketing
9.     Analytics
10.  Strategy and Planning

Introduction to Digital Marketing

This module teaches students how to harness the power of digital marketing as a core driver of a business’s marketing strategy. Students will learn about the key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to complement each other.

Search Marketing: SEO

This module teaches key concepts and terminology, and equips students with the technical skills and insight required to build and maintain an effective SEO strategy. It will introduce a range of specialist tools, optimization techniques, as well as keyword research practices and link building tactics that will drive website traffic and generate customer conversions.

Search Marketing: PPC

Students will learn how to implement and manage an enhanced Pay-Per-Click campaign to increase brand awareness and extend reach. The module will teach keyword research, refined audience targeting, craft compelling ad copy and creative along with creating and running an optimized AdWords campaign.

Digital Display Advertising

This module will equip students with the skills and knowledge needed to implement and manage an effective display ad campaign. Students will learn how to create and run effective display ads, and develop an understanding of the available ad formats and their relevance to specific target audiences.

Email Marketing

Upon completion of this module, students will be able to design, create and implement email marketing campaigns that will increase customer reach and sales. The module will teach how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates along with exploring the concept of segmentation and gaining an understanding of SPAM and data protection.
Social Media Marketing 1 & 2

Through these two modules students will learn how to effectively engage with and acquire customers across a diverse range of platforms, and be able to identify the suitability of different platforms (free and paid) for achieving their aims and objectives.

Mobile Marketing

Students will be equipped with the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. The module will teach them how to run effective SMS campaigns and gain an understanding of essential mobile practices such as NFC, app development and Bluetooth along with optimizing a website for mobile devices to secure maximum conversions and create innovative social media techniques.


Students will learn how to efficiently monitor and optimize digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help measure the effectiveness of digital marketing campaigns.

Strategy & Planning

This module adopts a structured approach that brings together all strands of the PDDM and culminates in a comprehensive, coherent digital marketing plan. It will enable students to conduct essential situation analysis and audience definition exercises, and develop clear and meaningful objectives against which to benchmark the success of digital marketing activities.

Course Assessment

The assessment for the Professional Diploma is based on a formal computer-based examination that will measure individual’s knowledge and digital proficiency following completion of the program.

A range of different question formats are used including True or False, Text-based Multiple Choice, Image-based Multiple Choice, Matching, Fill in the Blank and Hot Spot questions.

Our computer-based examinations are delivered through the Pearson VUE test center network which consists of over 5,200 centers in 180 countries.

The use of Pearson VUE to deliver our exams increases the value of international certification offered by the Digital Marketing Institute and provides students with a quality examination experience.

For more information on this course, or for your free Course Prospectus, visit http://waterford.pitman-training.ieor call us now on FREEPHONE 1800 532 632 or call our centre in Waterford directly on 051 574136

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